Adroit Distribution is committed to building a robust channel for Emerging SaaS Technologies

Solutions Through Enablement

At Adroit Distribution, we are focused on creating a channel for new & emerging technologies (SaaS).

This approach enables us to create value and growth opportunities for our vendors and reseller partners and a superior service model and experience for the customer.

The Dev Ops Paradigm

Dev Ops has come a long way since the advent of the Developer, yet one area across the Dev Ops ecosystem remains siloed. The procurement of Dev Ops tooling is almost entirely fulfilled via Direct or Marketplace models. Adroit believes there are significant value adds for all market participants in shifting the procurement of Software Applications to the traditional IT Channel.

Market Access for Emerging Technologies

Adroit is passionate about introducing emerging technology vendors to the Channel, passionate mentoring, strategic introduction and alliances all happen here. Often the biggest challenge for emerging technologies is access to market. We can help.

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The Principal of Adroit Distribution worked with CodeScan, a key Salesforce ISV partner. In her capacity as the Commercial Management Consultant, I worked closely with Lucy in developing the ISV agreement. In negotiations, Lucy was focused, had a clear vision why this agreement was of benefit to CodeScan and was diligent and timely in all matters. Lucy was friendly, but also strong in our dealings. Upon execution, Lucy ensured the success of the partnership by having a clear plan for success, articulated that plan well and deliver the business benefits to CodeScan. It was a pleasure to work with Lucy and would be delighted to work with her in the future.

Craig Hambleton
ISV Principal Account Manager at Salesforce


Lucy assisted us to deliver an extremely innovative emerging technology into the Australian Market Place. This required an extensive program of re-educating the channel, strategic alliance introduction and identifying a specialised partner ecosystem. Her deep knowledge of the specific technology space and her relationships within the channel brought us success in a short time. The company then went on to be purchased by a large global vendor.

Emerging technology vendor in data-centre space


Adroit Distribution established our Practitioner Community for the APAC region. This successful program has scaled across five capital cities and is well attended.

Leading Global Software Vendor


I’ve known the Principal of Adroit Distribution for nearly 25 years and have worked together for quite a few of those. She has become a trusted business adviser and industry partner I know I can count on. Her experience in building solid trustworthy relationships with vendors we work with is second to none.

David Duncan
CEO Global Storage


Introductions made by Adroit Distribution were pivotal in securing key talent into our organisation. Through their extended professional network they were able to introduce and help identify possible candidates for recruiting sales and channel roles for my business as we expanded the team.

Emerging technology vendor in data-centre space

Adroit Distribution

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